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Freckle Pens Are Spot On!

Once viewed as flaw, now viewed as an asset, says Spate.

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By: TOM BRANNA

Editor

Are freckles the new mark of beauty? According to Spate, there are, on average, 6,300 searches for freckle pens every month in the US and interest has grown 89.3% from a year ago. Impressive, but for brands that don't want to risk the capital associated with a launch in a relatively new category, Spate recommends beauty companies consider how their long-lasting eyeliners and brow pencils could serve the same function. For now, Lime Crime is the leader in the freckle pen category, but bra...

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